Tessera4x4 Showcases at ADIHEX 2025 with Bin Hamoodah Auto

A Record-Breaking Show

ADIHEX 2025 marked its 22nd edition with a surge of energy and scale: 379,572 visitors, 2,068 exhibitors and brands, and representation from 68 countries—cementing its status as the world’s largest exhibition for hunting, equestrian, and outdoor equipment.

For Tessera4x4 Accessories, that scale translated into thousands of meaningful, face-to-face conversations with outdoor enthusiasts, professionals, and pickup owners actively looking for premium, future-ready solutions.

For the third consecutive year, Tessera4x4 partnered with Bin Hamoodah Auto — GMC & Chevrolet to deliver a standout presence at ADIHEX.

This isn’t just tradition; it’s proof of continuity, trust, and credibility across the Arab world.

Together, we demonstrated why Tessera4x4 is the partner of choice for drivers, dealers, and distributors who expect innovation—and reliability to match.

What Visitors Experienced

Three fully equipped builds on GMC Sierra and Chevrolet Silverado, each tailored to real-world lifestyles:
Work (utility and payload optimization), Family (comfort, safety, cargo flexibility), and Adventure/Overlanding (modularity, mounting, and rapid reconfiguration).

Live demos of the Tessera Roll+ (Electric Version) showcasing smooth remote operation, smart safety features, and everyday practicality.

Tessera Bar+ in action—our 2-in-1 telescopic crossbar that converts to side bars in under a minute (no tools), making it effortless to mount tents, bikes, boards, and pro gear.
Tessera Divider+ rapid reconfiguration—our 2-in-1 modular cargo solution that switches from divider to side MOLLE panels on the spot to secure tools, recovery gear, or weekend essentials.
Expert guidance from Bin Hamoodah Auto specialists on compatibility, customization, and installation options across popular Arab-market truck platforms.

Why It Matters for the Arab Market

Confidence at scale: a proven ecosystem backed by patents, certifications, and after-sales support

Built for climate and use-cases: corrosion-resistant materials, rugged mechanisms, and dependable operation in high-heat, sandy conditions.

Modularity means less downtime: upgrade from manual → spring-assisted → electric as needs evolve, extend capabilities with racks and side solutions, and keep the same core system.

Dealer-friendly logistics: fewer SKUs, smarter packaging, and a universal approach that simplifies stocking and speeds up installs.

Highlights at a Glance

Dozens of qualified leads for post-show pilots and showroom displays

Record footfall around the Bin Hamoodah Auto x Tessera4x4 space

Continuous demo cycles with high engagement and repeat visits

Strong B2B interest from dealers seeking premium, modular systems

Featured Products

Tessera Roll+

Most advanced 3-in-1 modular roll top cover: 

Built for versatility, durability & smart performance

Start with Basic version (manual) and upgrade anytime to Spring-Assisted or Electric via Quick Release Lever (QRL) system — no tools required (Also it's the only roll top cover that can be downgrade it in less than 1 minute to manual version).

AI-powered: 

Auto-calibration

Real-time alerts for maintenance & security

Firmware updates

4 operation modes: 

Remote key fob

Rear slat One Touch

Mobile app

Voice commands

Engineered for strength & security 

Knife-proof aluminium slats

Automatic Locking Teeth (ALT)

Premium quality & reliability 

Maximum load capacity (Compact-sized Canister)

Superior weather protection

TÜV & ECE certified

Multiple patented innovations for guaranteed performance under toughest conditions

Tessera Bar+

The world’s first 2-in-1 telescopic crossbar system.

Transforms in under 1 minute.

From cross bars to side handrails — to have full access to your truck bed space anytime

Lightweight, modular, installs without drilling.

T-slots for racks, tents, carriers, and more.

Reinforced plastic finishers = extra tie-down points.

Load capacity: 75 kg (165 lbs).

Tessera Divider+

A 2-in-1 modular trunk divider with MOLLE side panels.

Built from two high-strength aluminium panels.

Locks in place or slides easily for reconfiguration.

Stores neatly on the sides when not in use, doubling as MOLLE panels for tools and gear.

Compatible with Roll+ and SE, installs tool-free.

Tessera Roll Bars

Stylish, rugged, and functional.

Available in silver stainless steel or stainless steel in black matt finish.

Built from 65 mm (2.56”) stainless steel tubing.

One-piece detachable design, fog lamp mounting options.

Pair with RB-KIT for direct no-drill installation into Roll+ and SE T-slots.

Light accessory load capacity: 75 kg (165 lbs).

watch our full ecosystem below.....

Tessera SE

The ultimate manual roll top cover for professionals and fleets.

Built with 5 mm (0.2”) heavy-duty side rails and knife-proof aluminium slats.

Security-first with ALT and Internal Locking System (ILS).

Superior weatherproofing: patented Anti-Leaf System (ALS), oversized drainage, embedded silicone seals.

Compact yet strong, TÜV certified, backed by 35+ years of expertise.

Tessera Tower+

A premium telescopic rack system for pickups.

Adjustable crossbars with 15 cm (5.9”) height variation.

Telescopic side rails extend up to 50 cm (19.7”).

Dual rail positioning, optional side panels, integrated tie spots.

One SKU fits all pickup bed sizes: 5.5’ / 167.6 cm, 6.5’ / 198.1 cm, 8’ / 243.8 cm.

Dynamic load capacity: 75 kg (165 lbs), with heavy-duty upgrade options.

Tessera KOY SE

Premium side bars inspired by the Tessera Bar+

Available in two lengths: 135 cm (53.1”) or 155 cm (61”).

Lightweight, stylish, with plastic end caps that double as tie-downs.

No-drill installation (T-slots of Roll+ or SE) or drill-fit for heavy-duty use.

Why It Matters

Global visibility: With nearly 380,000 attendees, ADIHEX is not just an exhibition — it’s a launchpad for brand recognition across the Middle East and beyond.
Reinforced reputation: Three years of consecutive participation with the same trusted dealer underline Tessera4x4’s credibility and stability in the GCC.
Customer engagement: Hands-on experiences, real truck builds, and direct interactions turned interest into relationships — and relationships into sales opportunities.

Built for the Region. Ready for Your Life.

From extreme heat and dust to long highway drives, the GCC offers some of the toughest conditions in the world. The Tessera Series is engineered to excel where others struggle:
Security & protection – your gear stays safe, shielded, and out of sight.
Utility without compromise – maximize your truck bed, carry more with Tessera Bar+.
Seamless integration – products designed to work together and enhance your pickup.
Everyday convenience – faster loading, smarter organization, and safer transport.